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By Affointment oII lthe ing MILK SHORTAGE. Let your Grocer be your Milkman and use IDEAL MILK Diluted it Surpasses Fresh Milk for Every Purpose : Undiluted it Replaces Cream in every use except IT WON’T WHIP It is always fresh and pure, always reliable, and always ready for instant use, mixing readily with cold water. Blends perfectly with coffee, tea, or cocoa ; in fact, it is the ” Ideal ” Milk. ONCE TRIED: ALWAYS USED. An average of 400,000 tins of Ideal Milk were supplied DAILY to the Allied Forces for more than four years with no complaints of any sort- SURELY THE HIGHEST PRAISE Obtainable 4 4 Id. Controlled everywhere 1 1 2 price per tin Book of Recipes free from the Sole Proprietors : NESTLE’S (Advt. Dept.) 6, Eastcheap, London, E.C. 3